{"product_id":"pure-cotton-newborn-swaddle-blanket","title":"Pure Cotton Newborn Swaddle Blanket","description":"\u003cdiv style=\"font-family: 'Helvetica Neue',Helvetica,Arial,sans-serif; max-width: 760px; margin: 0 auto; color: #2c2c2c; line-height: 1.6;\"\u003e\n\u003cdiv style=\"padding: 0 0 24px 0; margin-bottom: 32px; text-align: center;\"\u003e\n\u003cp style=\"font-size: 11px; letter-spacing: 4px; text-transform: uppercase; color: #8b6914; margin: 0 0 8px; font-weight: bold;\"\u003eNovva Living • Baby \u0026amp; Kids\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px;\"\u003e\u003cspan style=\"font-size: 18px !important; font-weight: bold; color: #1a1a1a; line-height: 1.4; display: block;\"\u003eHelp Your Newborn Sleep Longer With a Gentle, Secure Swaddle\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #7a6a55; margin: 0;\"\u003e100% Pure Cotton • Anti-Startle Velcro Design • 85 × 85 cm\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size: 16px; color: #4a4a4a; line-height: 1.6; margin: 0 0 32px;\"\u003eThe \u003cstrong\u003ePure Cotton Newborn Swaddle Blanket\u003c\/strong\u003e mimics the secure feeling of the womb to reduce the startle reflex and help your baby settle into longer, calmer sleep. Made from Category A certified 100% pure cotton, it's breathable, hypoallergenic, and gentle on sensitive newborn skin — with a simple Velcro fastening that's easy to adjust even during late-night feeds.\u003c\/p\u003e\n\u003chr style=\"border: none; border-top: 1px solid #e8e0d5; margin: 0 0 32px;\"\u003e\n\u003ch3 style=\"font-size: 11px; font-weight: bold; letter-spacing: 3px; text-transform: uppercase; color: #8b6914; margin: 0 0 16px;\"\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul style=\"list-style: none; padding: 0; margin: 0 0 32px;\"\u003e\n\u003cli style=\"padding: 11px 0; border-bottom: 1px solid #f0ebe3; font-size: 15px; color: #3a3a3a; display: flex; align-items: flex-start; gap: 12px;\"\u003e\n\u003cspan style=\"color: #8b6914; font-weight: bold; flex-shrink: 0; margin-top: 2px;\"\u003e✓\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003e100% Cotton Comfort\u003c\/strong\u003e — Category A certified and hypoallergenic, safe for newborn skin from day one\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"padding: 11px 0; border-bottom: 1px solid #f0ebe3; font-size: 15px; color: #3a3a3a; display: flex; align-items: flex-start; gap: 12px;\"\u003e\n\u003cspan style=\"color: #8b6914; font-weight: bold; flex-shrink: 0; margin-top: 2px;\"\u003e✓\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eAnti-Startle Velcro Design\u003c\/strong\u003e — keeps little arms secured to reduce the Moro reflex and extend sleep time\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"padding: 11px 0; border-bottom: 1px solid #f0ebe3; font-size: 15px; color: #3a3a3a; display: flex; align-items: flex-start; gap: 12px;\"\u003e\n\u003cspan style=\"color: #8b6914; font-weight: bold; flex-shrink: 0; margin-top: 2px;\"\u003e✓\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eSummer Weight Fabric\u003c\/strong\u003e — thin and breathable, perfect for warmer months or heated rooms to prevent overheating\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"padding: 11px 0; border-bottom: 1px solid #f0ebe3; font-size: 15px; color: #3a3a3a; display: flex; align-items: flex-start; gap: 12px;\"\u003e\n\u003cspan style=\"color: #8b6914; font-weight: bold; flex-shrink: 0; margin-top: 2px;\"\u003e✓\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eSimple Fastening\u003c\/strong\u003e — soft Velcro is quick to adjust for changes and feeds, even in the dark\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"padding: 11px 0; border-bottom: 1px solid #f0ebe3; font-size: 15px; color: #3a3a3a; display: flex; align-items: flex-start; gap: 12px;\"\u003e\n\u003cspan style=\"color: #8b6914; font-weight: bold; flex-shrink: 0; margin-top: 2px;\"\u003e✓\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eCharming Prints\u003c\/strong\u003e — Green Leaf \u0026amp; Fruit or Two-Colour Lemon designs to brighten the nursery\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"padding: 11px 0; font-size: 15px; color: #3a3a3a; display: flex; align-items: flex-start; gap: 12px;\"\u003e\n\u003cspan style=\"color: #8b6914; font-weight: bold; flex-shrink: 0; margin-top: 2px;\"\u003e✓\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eIdeal Dimensions\u003c\/strong\u003e — 85 × 85 cm, fits babies from 0–1 years old comfortably\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr style=\"border: none; border-top: 1px solid #e8e0d5; margin: 0 0 32px;\"\u003e\n\u003ch3 style=\"font-size: 11px; font-weight: bold; letter-spacing: 3px; text-transform: uppercase; color: #8b6914; margin: 0 0 16px;\"\u003eFull Product Specifications\u003c\/h3\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; font-size: 14px; color: #333; margin-bottom: 32px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background-color: #f5f0e8;\"\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e0d8cc; font-weight: bold; font-size: 11px; letter-spacing: 1px; text-transform: uppercase; width: 40%;\"\u003eSize\u003c\/td\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e0d8cc;\"\u003e85 × 85 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e8e0d5; font-weight: bold; font-size: 11px; letter-spacing: 1px; text-transform: uppercase;\"\u003eMaterial\u003c\/td\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e8e0d5;\"\u003e100% Pure Cotton\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f5f0e8;\"\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e0d8cc; font-weight: bold; font-size: 11px; letter-spacing: 1px; text-transform: uppercase;\"\u003eSafety Rating\u003c\/td\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e0d8cc;\"\u003eCategory A (Highest Standard)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e8e0d5; font-weight: bold; font-size: 11px; letter-spacing: 1px; text-transform: uppercase;\"\u003eSuitable Age\u003c\/td\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e8e0d5;\"\u003eNewborn — 0 to 1 year (up to 80 cm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f5f0e8;\"\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e0d8cc; font-weight: bold; font-size: 11px; letter-spacing: 1px; text-transform: uppercase;\"\u003eSeason\u003c\/td\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e0d8cc;\"\u003eSummer \/ Year-round (lightweight)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e8e0d5; font-weight: bold; font-size: 11px; letter-spacing: 1px; text-transform: uppercase;\"\u003eClosure\u003c\/td\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e8e0d5;\"\u003eVelcro Fastening\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f5f0e8;\"\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e0d8cc; font-weight: bold; font-size: 11px; letter-spacing: 1px; text-transform: uppercase;\"\u003eAvailable Designs\u003c\/td\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e0d8cc;\"\u003eGreen Leaf \u0026amp; Fruit, Two-Colour Lemon\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003chr style=\"border: none; border-top: 1px solid #e8e0d5; margin: 0 0 32px;\"\u003e\n\u003ch3 style=\"font-size: 11px; font-weight: bold; letter-spacing: 3px; text-transform: uppercase; color: #8b6914; margin: 0 0 16px;\"\u003eWhat's in the Box\u003c\/h3\u003e\n\u003cul style=\"list-style: none; padding: 0; margin: 0 0 32px;\"\u003e\n\u003cli style=\"padding: 8px 0; font-size: 15px; color: #3a3a3a; display: flex; align-items: center; gap: 12px;\"\u003e\n\u003cspan style=\"color: #8b6914; font-weight: bold;\"\u003e✓\u003c\/span\u003e1 × Pure Cotton Anti-Startle Swaddle Blanket\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr style=\"border: none; border-top: 1px solid #e8e0d5; margin: 0 0 32px;\"\u003e\n\u003c\/div\u003e","brand":"Novva Living","offers":[{"title":"Green Leaf \u0026 Fruit","offer_id":52555328291103,"sku":"5495682552003-V2","price":31.0,"currency_code":"AUD","in_stock":true},{"title":"Two-Colour Lemon","offer_id":52555328323871,"sku":"5495682552005-V2","price":31.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/3609\/7311\/files\/ChatGPT_Image_May_20_2026_01_56_27_PM.png?v=1779282121","url":"https:\/\/novvaliving.com\/products\/pure-cotton-newborn-swaddle-blanket","provider":"Novva Living","version":"1.0","type":"link"}