{"product_id":"baby-water-play-mat","title":"Baby Water Play Mat","description":"\u003cdiv style=\"font-family: 'Helvetica Neue',Helvetica,Arial,sans-serif; max-width: 760px; margin: 0 auto; color: #2c2c2c; line-height: 1.6;\"\u003e\n\u003cdiv style=\"padding: 0 0 24px 0; margin-bottom: 32px; text-align: center;\"\u003e\n\u003cp style=\"font-size: 11px; letter-spacing: 4px; text-transform: uppercase; color: #8b6914; margin: 0 0 8px; font-weight: bold;\"\u003eNovva Living • Baby \u0026amp; Kids\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 6px;\"\u003e\u003cspan style=\"font-size: 18px !important; font-weight: bold; color: #1a1a1a; line-height: 1.4; display: block;\"\u003eSplash, Discover, Grow — Baby Water Play Mat\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #7a6a55; margin: 0;\"\u003eInflatable • Tummy Time • Sensory Play • Educational • Thickened PVC\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size: 16px; color: #4a4a4a; line-height: 1.6; margin: 0 0 32px;\"\u003eGive your little one a world of wonder with the \u003cstrong\u003eBaby Water Play Mat\u003c\/strong\u003e. This colourful inflatable playmat is filled with water and floating elements that captivate curious eyes and developing minds. Perfect for tummy time, it encourages sensory exploration, strengthens neck and arm muscles, and keeps babies happily engaged — all while giving parents a moment to breathe. Made from thickened, durable PVC for safe, long-lasting play.\u003c\/p\u003e\n\u003chr style=\"border: none; border-top: 1px solid #e8e0d5; margin: 0 0 32px;\"\u003e\n\u003ch3 style=\"font-size: 11px; font-weight: bold; letter-spacing: 3px; text-transform: uppercase; color: #8b6914; margin: 0 0 16px;\"\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul style=\"list-style: none; padding: 0; margin: 0 0 32px;\"\u003e\n\u003cli style=\"padding: 11px 0; border-bottom: 1px solid #f0ebe3; font-size: 15px; color: #3a3a3a; display: flex; align-items: flex-start; gap: 12px;\"\u003e\n\u003cspan style=\"color: #8b6914; font-weight: bold; flex-shrink: 0; margin-top: 2px;\"\u003e✓\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eTummy Time Support\u003c\/strong\u003e — encourages babies to lift their heads and strengthen core muscles during supervised play\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"padding: 11px 0; border-bottom: 1px solid #f0ebe3; font-size: 15px; color: #3a3a3a; display: flex; align-items: flex-start; gap: 12px;\"\u003e\n\u003cspan style=\"color: #8b6914; font-weight: bold; flex-shrink: 0; margin-top: 2px;\"\u003e✓\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eSensory Stimulation\u003c\/strong\u003e — floating elements and vivid colours engage sight, touch, and curiosity to support early development\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"padding: 11px 0; border-bottom: 1px solid #f0ebe3; font-size: 15px; color: #3a3a3a; display: flex; align-items: flex-start; gap: 12px;\"\u003e\n\u003cspan style=\"color: #8b6914; font-weight: bold; flex-shrink: 0; margin-top: 2px;\"\u003e✓\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eEducational Play\u003c\/strong\u003e — promotes parent-child interaction and helps develop interest, senses, and communication skills\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"padding: 11px 0; border-bottom: 1px solid #f0ebe3; font-size: 15px; color: #3a3a3a; display: flex; align-items: flex-start; gap: 12px;\"\u003e\n\u003cspan style=\"color: #8b6914; font-weight: bold; flex-shrink: 0; margin-top: 2px;\"\u003e✓\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eThickened PVC Material\u003c\/strong\u003e — durable, leak-resistant construction designed for safe, repeated use\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"padding: 11px 0; font-size: 15px; color: #3a3a3a; display: flex; align-items: flex-start; gap: 12px;\"\u003e\n\u003cspan style=\"color: #8b6914; font-weight: bold; flex-shrink: 0; margin-top: 2px;\"\u003e✓\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eEasy to Inflate \u0026amp; Store\u003c\/strong\u003e — inflates quickly and deflates flat for compact, convenient storage between uses\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr style=\"border: none; border-top: 1px solid #e8e0d5; margin: 0 0 32px;\"\u003e\n\u003ch3 style=\"font-size: 11px; font-weight: bold; letter-spacing: 3px; text-transform: uppercase; color: #8b6914; margin: 0 0 16px;\"\u003eFull Product Specifications\u003c\/h3\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; font-size: 14px; color: #333; margin-bottom: 32px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background-color: #f5f0e8;\"\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e0d8cc; font-weight: bold; font-size: 11px; letter-spacing: 1px; text-transform: uppercase; width: 40%;\"\u003eProduct Type\u003c\/td\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e0d8cc;\"\u003eInflatable Water Play Mat\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e8e0d5; font-weight: bold; font-size: 11px; letter-spacing: 1px; text-transform: uppercase;\"\u003eMaterial\u003c\/td\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e8e0d5;\"\u003eThickened PVC\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f5f0e8;\"\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e0d8cc; font-weight: bold; font-size: 11px; letter-spacing: 1px; text-transform: uppercase;\"\u003eSuitable Age\u003c\/td\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e0d8cc;\"\u003eChildren (4–6 Years Old)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e8e0d5; font-weight: bold; font-size: 11px; letter-spacing: 1px; text-transform: uppercase;\"\u003eSkills Developed\u003c\/td\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e8e0d5;\"\u003eSensory, Motor, Parent-Child Communication, Interest Cultivation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f5f0e8;\"\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e0d8cc; font-weight: bold; font-size: 11px; letter-spacing: 1px; text-transform: uppercase;\"\u003eToy Category\u003c\/td\u003e\n\u003ctd style=\"padding: 11px 14px; border: 1px solid #e0d8cc;\"\u003ePlastic \/ Inflatable Toy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003chr style=\"border: none; border-top: 1px solid #e8e0d5; margin: 0 0 32px;\"\u003e\n\u003ch3 style=\"font-size: 11px; font-weight: bold; letter-spacing: 3px; text-transform: uppercase; color: #8b6914; margin: 0 0 16px;\"\u003eWhat's in the Box\u003c\/h3\u003e\n\u003cul style=\"list-style: none; padding: 0; margin: 0 0 32px;\"\u003e\n\u003cli style=\"padding: 8px 0; border-bottom: 1px solid #f0ebe3; font-size: 15px; color: #3a3a3a; display: flex; align-items: center; gap: 12px;\"\u003e\n\u003cspan style=\"color: #8b6914; font-weight: bold;\"\u003e✓\u003c\/span\u003e1 × Baby Water Play Mat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Novva Living","offers":[{"title":"Without box","offer_id":52588541968671,"sku":"4065208677961","price":22.0,"currency_code":"AUD","in_stock":true},{"title":"With Colour Box","offer_id":52588542001439,"sku":"4146316512926","price":24.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/3609\/7311\/files\/11716398423_325960953.jpg?v=1780338138","url":"https:\/\/novvaliving.com\/products\/baby-water-play-mat","provider":"Novva Living","version":"1.0","type":"link"}